Snappening reveals new brand identity and site design
INDIANAPOLIS – Snappening, an Indianapolis-based technology company, today released its new brand identity and refreshed site content structure. The company’s latest updates reflects both the evolution of the company, as well as the the most recent trends in the event industry.
The refreshed brand, logo and site help the search provider meet the needs of an expanding user base and increased national focus for event venues and professional event planners.
“We have a tool that helps make events easier to plan, and allows users to focus on the fun instead of the hassle of getting an event off the ground,” said Snappening founder, president and CEO, Crystal Grave. “We wanted a refreshed look that made this point front and center, while also seamlessly pairing that sense of whimsy and celebration with the nitty-gritty aspects of starting the research portion of event planning,” she added.
“Furthermore, we needed new ways to allow our many global users to provide us with more feedback about where they’d like us to expand next. Our new theme (Events. In a snap!) and tagline (places to throw parties and the pros to help you plan them) also simplify our message and focus for users and remind them of our ‘event agnostic’ philosophy of providing the same exceptional services and tools for wedding, social or corporate events,” said Grave.
Some of the brand’s previous site elements will remain live during a brief transitional period, with the goal being a move toward the completely refreshed responsive site design, layout and approach. The company’s iconography has also been updated for planned web-based and native app developments.
Snappening continues to provide pro event planners with a digital source for showcasing experience portfolios, client and project tracking—along with connecting them directly with venues. Venue partners can provide potential clients with a wide breadth of information about their facility including detailed photos, seating capacity and a customizable guide complete with menus, catering preferences, event requirements and individual room specifications.
Both industry partners showcase their work in a uniform platform to reach consumers who might be planning any one of more than 40 distinct types of events from social gatherings such as birthday parties, weddings and galas to corporate activities such as meetings, training sessions and conferences.
MORE ABOUT SNAPPENING
Snappening is a data-driven event planning technology company headquartered in Indianapolis, Ind. It was born out of a real-life need by a real-life consumer doing what we all want to do most—plan an exceptional event to create a lasting memory. Since its 2011 launch, the site has provided nearly a million consumers, venues and professional event planners with an online service that makes event venue and event planner searches quick and easy, as well as provides highly localized event planning inspiration, tips and tools.
Snappening’s mission is to be widely recognized as the most comprehensive and complete event planning listing service for all special events and private functions. Feel free to poke around on the site to see for yourself how helpful we are and perform your own searches. We estimate we’ll save you anywhere from 4-8 hours of your own time by bringing all your options together in one well-appointed location.
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