Snappening CEO Looks at the Impact of Technology on a Consumer’s Decision Making Process

Crystal Grave, president and CEO of Indianapolis-based event planning database service Snappening, breaks down the Google eBook, ZMOT: Winning the Zero Moment of Truth asking, “Is the hospitality industry winning the Zero Moment of Truth?” Grave’s  Indianapolis Business Journal article examines what ZMOT means and the impact it makes on the hospitality industry and its consumers.

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